Development II focuses on providing the most effective and results-oriented services for our clients. We have recognized the pitfalls of many widely used market research techniques, and we have responded with client-specific programs that uncover information which clients may otherwise be unable to obtain through traditional research methods.
Development II's advanced decision model called QuantaMetrics® employs neural network technology that enables us to identify those specific factors which, if improved, will have the greatest impact on creating Totally Satisfied Customers with a greater likelihood of repurchasing. Our multi-language, multi-cultural expertise allows us to conduct opinion surveys and Relationship Programs for global clients.
Our unique methods help clients to pinpoint why their customers’ issues may be occurring, and how these problems will affect customers' future purchasing behavior. Our assessments provide the information and steps to strategically prioritize problem issues, and to initiate action-planning from the local account manager level to the Corporate level. In addition, clients can benefit from the identification of potential revenue, based upon their customer-opinion data. These processes are also used for market segmentation and to select market strategies
Our specific programs include:
- Global Relationship Programs →
- Quantametrics →
- Executive Interviews →
- Employee Satisfaction Surveys →
- New Product Development →
- Online Consensor Survey →
