Many companies find themselves baffled when new products or services repeatedly fail to attain their revenue expectations despite having based their strategies upon “voice of the customer” research. Although they diligently test potential customer needs through traditional market research techniques, and align development strategies to fulfill “customers wants”, they find in spite of that preparation their new products or services often fail in the marketplace. The prioritization of problems is the key to success. However, not all problems are created equal. Development II’s new product development process identifies holes in the marketplace, helps to develop products, services or applications and prioritize solutions in order to increase the chances for commercial success.
What can you expect from New Product Development?
- Identifies customer requirements based upon substantiated and ordered importance ranking.
- Using a proprietary methodology of Problem Identification Analysis (PDA) identifies areas which offer the greatest potential ROI.
- Allows design of the product or service that solves or eliminates the highest-priority problems.
- Short-cuts the development process allowing delivery to the marketplace in the shortest possible time.